When The Jewish Alliance of Greater Rhode Island contacted me, it had recently changed names and was
experiencing identity issues amongst its many departments. A consistent and recognizable logo was needed to visually represent the Alliance and its many divisions and subdivisions.

 

The goal was to develop a logo mark that coveyed the organization was accessible and welcoming to everyone, while especially appealing to a younger audience that were esbalishing their roots in the Jewish community of Rhode Island.

A brand style guide was developed to instruct the graphic departments of each division on proper use of the logo. Next, we designed the stationery system and website according to brand guidelines.